What is growth marketing? On the concept of growth hacking

Growth marketing is a long-term strategic methodology that helps brands achieve sustainable and measurable growth. While other marketing tactics focus primarily on increasing traffic and sales, growth marketing, which uses end-to-end funnel optimization, takes a holistic, data-driven approach.

To further clarify the concept of growth marketing, it all starts with adding new layers to traditional marketing. This means brands develop their own growth strategies, A/B testing tools, SEO campaigns, content marketing, video marketing, email marketing, etc.

What is growth marketing? On the concept of growth hacking

It is easy to define marketing disciplines limited to specific activities such as SEO, social media, and print advertising; however, the same cannot be said for growth hacking, which encompasses completely different strategies. In fact, this approach, which is part of growth marketing, encompasses many strategies, from content marketing to coding.

Marketers "hack" the traditional customer engagement system, often finding cheaper alternatives. On the other hand, it should be noted that growth hacking techniques aim for explosive growth rather than sustainable growth. For this reason, some companies prefer to build their brand in people's minds by sticking to traditional methods, even if this is time-consuming.

The main marketing channels for growth hacking strategies can be listed as follows:

  • E-mail,
  • Mobile applications,
  • Social media,
  • CRM,
  • Search engine optimization (SEO),
  • Content marketing, etc.

International growth activities

The growth marketing model not only targets a large and engaged audience, but also focuses on increasing revenue and performance through customized approaches, increasing customer value over time. As a result, consistent, growth-oriented digital marketing techniques significantly increase customer loyalty, satisfaction, and brand loyalty.

Tips and applications for growing your startup quickly. If you are a struggling startup, you can follow these growth hacking tips to speed things up.

1) Make your content visible.

For an effective growth hacking strategy, you need marketing automation that works for you. Social media channels are great for this, but the digital content you create needs to be easily accessible and more visible. Also, this method requires minimal investment, unlike traditional methods such as demonstrations or physical product samples.

2. Diversify information-sharing channels.

By sharing content on free or low-cost platforms, you can convey your message to a wider audience in a more useful way. Channels such as LinkedIn, which has over 810 million users, or Medium, where you can post free articles, can be a good place to start. However, it is useful to find out which social media platforms are not being used by your competitors.

  1. Social media automation techniques you can apply:
  2. Schedule posts in advance for the most convenient days and times.
  3. Create a post queue and workflow to fill ideal gaps on a regular basis.
  4. Use analytics and metrics in apps to improve content.
  5. Use chatbots to respond to your customers 24/7.

3. Project your content onto different types of media.

In B2B and B2C apps, consumers are now more interested in new media content. If you want your startup's voice to grow through growth hacking, you need to reflect your message in the channels preferred by your target audience.


Finally, in addition to the main channels such as Facebook, YouTube, Instagram and Twitter, you can also include Quora, Reddit, Pinterest, Tumblr or Snapchat in your strategy. All you need to do is share content about your products and services on the various social media channels to acquire customers.

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